NEWS2018-11-20T05:49:16+00:00

Edge Clothing & All About Eve is proud to support One Girl, a non-profit organisation that harnesses the power of education to drive change for girls in Sierra Leone and Uganda. Because education is the key to eliminating gender inequality, to reducing poverty, and to creating a sustainable planet.

Right now 130 million girls around the world aren’t in school – simply because they were born a girl. But we’re working to change that.
One Girl believes that EVERY girl has the right to an education, no matter where she’s born, how much her parents earn, what her culture says, or what religion she adheres to. Every girl has the right to grow, learn, and be the best she can be.

Together with One Girl, we’re changing the world, one girl at a time.
Find out how One Girl is empowering girls at www.onegirl.org.au

CHESTER STREET GOES GLOBAL!

We’re excited to see Chester go global in this Air New Zealand Ad, with actor Joe Naufahu; Ex Rugby Player and actor on Game of Thrones, wearing our shirt! Check out the video below:

STAGE II TEAM WALK KOKODA 2018

A few members of our Stage II walked the Kokoda track in 2018 as a part of our commitment to The Geelong Kokoda Youth Program. We sat down with Camargue, Kylie & Tara after their amazing journey to hear about their experience.

“Thinking about walking the Kokoda Trail is a pretty amazing thought, but walking it as part of the Geelong Kokoda Youth Program is a once in a lifetime experience.

This once in a lifetime experience, and the fact that all of us strongly believe in the program is why we all chose to participate this year.

Getting to the end and seeing the arches rise above of you as you walk the last hill is an achievement in itself – we’ve made it! But the most rewarding part of the whole experience is seeing the difference it makes in the kids. Seeing the confidence in them, that wasn’t there 6 months ago at the beginning of training and the change in their mentality – if they can do Kokoda, they can do anything.

One of the highlights of this trip was the day we decided to put a chicken into one of the adults tents as a joke, with the help of some of the friendly porters! It was something that hadn’t been done before – but could definitely become a yearly tradition!

Our advice for anyone thinking about walking the trek is – do it! It is such an amazing experience to be a part of. Our other advice is to stay open mined and don’t sweat the small stuff – the toilet situation is not as bad as you think! And most importantly – you’re there for the kids. It is such a unique experience where you will build bonds and friendships with these kids like you never would have under any other situation.”

To find our more about The Geelong Kokoda Youth Program and our involvement read HERE

AMAZON FASHION – LOCAL BRAND AWARD FINALIST

It’s great to see that Amazon is supporting local Australian brands!  Stage II has been supplying Amazon since they have launched into Australia.

We’re excited to announce that Silent Theory has been shortlisted in the inaugural Amazon Fashion Local Brand Award for 2018.  But we need your support.  So come vote for us and you could WIN a $500 summer wardrobe and an Amazon Echo Plus.  Vote now through the link below for your chance to WIN.

Be quick entries close December 4 2018.  Full terms and conditions can be viewed here.

Vote Now

YOURS & OWLS 2018

Edge Clothing & Silent Theory partnered with Yours & Owls for the 2018 instalment of the iconic Wollongong festival.

Edge Clothing – Official Retail Partner 

The activation included:

  • Sold tickets in stores and offered exclusive promos for ticket holders.

  • Produced a short run collaboration tees (Edge Clothing & Yours & Owls) that were sold on site and in store.

  • A Pop-Up-Shop at the festival for the duration of the weekend

Silent Theory – Official Fashion Brand 

The activation included:

  • An on site disruptive media wall (which the festival attendees loved!)

  • Give aways of limited edition Silent Theory sunglass straps to crew at the festival.

  • Shooting the Silent Theory Summer campaign at the festival. The photoshoot featured artists playing at the event including; Alice ivy, Maddy Jane, The Vanns, Big White + more.

A big thanks to Yours & Owls for the amazing festival partnership. We look forward to working with them again for future events. See what happened at the festival by watching the wrap up video below…

EDGE SUMMER 18 – LAUNCH NIGHT

In August 2018, we invited our national store managers and support crew to a decked out warehouse space in Collingwood to celebrate the Summer 18 campaign launch for Edge Clothing.

In addition to seeing the campaign before it landed in store, our team had the chance to learn first hand from the designers and sales team of our brands. The brands discussed incoming styles, brand information as well as running some games with giveaways.

A huge thanks to our internal and external brands who participated in the evening.