Edge Clothing & Silent Theory partnered with Yours & Owls for the 2018 instalment of the iconic Wollongong festival.

Edge Clothing – Official Retail Partner 

The activation included:

  • Sold tickets in stores and offered exclusive promos for ticket holders.

  • Produced a short run collaboration tees (Edge Clothing & Yours & Owls) that were sold on site and in store.

  • A Pop-Up-Shop at the festival for the duration of the weekend

Silent Theory – Official Fashion Brand 

The activation included:

  • An on site disruptive media wall (which the festival attendees loved!)

  • Give aways of limited edition Silent Theory sunglass straps to crew at the festival.

  • Shooting the Silent Theory Summer campaign at the festival. The photoshoot featured artists playing at the event including; Alice ivy, Maddy Jane, The Vanns, Big White + more.

A big thanks to Yours & Owls for the amazing festival partnership. We look forward to working with them again for future events. See what happened at the festival by watching the wrap up video below…