Edge Clothing Tauranga Crossing Is NOW OPEN
Edge Clothing opened it’s doors to their first store in New Zealand at Tauranga Crossing on April 4th.
New Zealand retail had been on the retail for Edge Clothing for some time, and we are blown away with how the locals have received our unique offering in the market.
Edge Clothing & All About Eve is proud to support One Girl, a non-profit organisation that harnesses the power of education to drive change for girls in Sierra Leone and Uganda. Because education is the key to eliminating gender inequality, to reducing poverty, and to creating a sustainable planet.
Right now 130 million girls around the world aren’t in school – simply because they were born a girl. But we’re working to change that.
One Girl believes that EVERY girl has the right to an education, no matter where she’s born, how much her parents earn, what her culture says, or what religion she adheres to. Every girl has the right to grow, learn, and be the best she can be.
Together with One Girl, we’re changing the world, one girl at a time.
Find out how One Girl is empowering girls at www.onegirl.org.au
CHESTER STREET GOES GLOBAL!
We’re excited to see Chester go global in this Air New Zealand Ad, with actor Joe Naufahu; Ex Rugby Player and actor on Game of Thrones, wearing our shirt! Check out the video below:
STAGE II TEAM WALK KOKODA 2018
A few members of our Stage II walked the Kokoda track in 2018 as a part of our commitment to The Geelong Kokoda Youth Program. We sat down with Camargue, Kylie & Tara after their amazing journey to hear about their experience.
“Thinking about walking the Kokoda Trail is a pretty amazing thought, but walking it as part of the Geelong Kokoda Youth Program is a once in a lifetime experience.
This once in a lifetime experience, and the fact that all of us strongly believe in the program is why we all chose to participate this year.
Getting to the end and seeing the arches rise above of you as you walk the last hill is an achievement in itself – we’ve made it! But the most rewarding part of the whole experience is seeing the difference it makes in the kids. Seeing the confidence in them, that wasn’t there 6 months ago at the beginning of training and the change in their mentality – if they can do Kokoda, they can do anything.
One of the highlights of this trip was the day we decided to put a chicken into one of the adults tents as a joke, with the help of some of the friendly porters! It was something that hadn’t been done before – but could definitely become a yearly tradition!
Our advice for anyone thinking about walking the trek is – do it! It is such an amazing experience to be a part of. Our other advice is to stay open mined and don’t sweat the small stuff – the toilet situation is not as bad as you think! And most importantly – you’re there for the kids. It is such a unique experience where you will build bonds and friendships with these kids like you never would have under any other situation.”
To find our more about The Geelong Kokoda Youth Program and our involvement read HERE
AMAZON FASHION – LOCAL BRAND AWARD FINALIST
It’s great to see that Amazon is supporting local Australian brands! Stage II has been supplying Amazon since they have launched into Australia.
We’re excited to announce that Silent Theory has been shortlisted in the inaugural Amazon Fashion Local Brand Award for 2018. But we need your support. So come vote for us and you could WIN a $500 summer wardrobe and an Amazon Echo Plus. Vote now through the link below for your chance to WIN.
Be quick entries close December 4 2018. Full terms and conditions can be viewed here.
YOURS & OWLS 2018
Edge Clothing & Silent Theory partnered with Yours & Owls for the 2018 instalment of the iconic Wollongong festival.
Edge Clothing – Official Retail Partner
The activation included:
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Sold tickets in stores and offered exclusive promos for ticket holders.
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Produced a short run collaboration tees (Edge Clothing & Yours & Owls) that were sold on site and in store.
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A Pop-Up-Shop at the festival for the duration of the weekend
Silent Theory – Official Fashion Brand
The activation included:
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An on site disruptive media wall (which the festival attendees loved!)
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Give aways of limited edition Silent Theory sunglass straps to crew at the festival.
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Shooting the Silent Theory Summer campaign at the festival. The photoshoot featured artists playing at the event including; Alice ivy, Maddy Jane, The Vanns, Big White + more.